Behavioural Science case studies

The CX Lab team have experience that stretches across sector, boundary and discipline. From retail to telecoms, hospitality to financial services, B2C and B2B. Below are just a few of the behavioural science and customer experience case studies we have delivered. The key factor in all of these is the measurable commercial return that has been achieved.

Our capabilities stretch from keynote speeches, customer research to pricing optimisation, customer experience , training and employee experience. get in touch to find out more

Digital customer experience case study

The National Lottery | 21% increase in conversion

Honda case study

Honda case study | 31% increase in like for like sales

Best Western case study

Best Western case study | 22:1 ROI

CX Lab - customer experience consultancy - Virgin customer experience case study

Virgin Atlantic case study | £10m cost reduction

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Brands our team have worked with

CX Lab - customer experience consultancy, Honda logo
CX Lab - customer experience consultancy, Virgin logo
Bupa Logo
National Lottery logo
CX Lab - customer experience consultancy, TUI logo
CX Lab - customer experience consultancy, Estee Lauder logo

“Tim completely repositioned the Best Western brand in Great Britain; company values, customer experience and all marketing, digital and CRM activity.”

Managing Director, Best Western Hotels

“Simply, if you get a chance to work with Flora take it! Bright, innovative, creative and fun. A consummate L&D professional who will develop your team from good to great!”

Richard Lewis, NPD hotels

“I believe that their thinking is the key to more targeted and relevant marketing, and more importantly improving the customer experience.”

Head of Customer Experience, Nestlé

Let’s Solve Your Biggest Challenges with Behavioural Science

Ready to see the impact? Let’s talk.

📩 Email us at info@cxlab.co.uk